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Diamonds in jewellery
What is a diamond?
Diamonds were formed from pure carbon that crystallized under immense heat and pressure hundreds of miles below sea level. 100 million years later, volcanic explosions forced them upwards to the earth's surface, exposing their beauty to the world.
Women are drawn to diamonds not only for their natural beauty, but also because of the history and magic associated with them. There is no gem as indestructible, rare, precious, beautiful or magical. It is these qualities that have made the diamond the ultimate symbol of love.
